Website Design Knowledge and Guidance
Website Design with Flash and Graphics
By: Jimsun Lui
The following scenario happens every day:
Too many web designers
want to draw visitors attention and develop many creativity features
on the website. The Website owner feels very good and pay for the design.
The website owner is likely to find that they need more search engine
traffic and want to acquire some good search engine ranking. However,
search engine optimizers tell them your website is not able to be indexed
by search engines because there are too many creativity features, for
example, excessive Javascript, full flash website, etc. To rectify the
situation, you must remove all those elements. It creates a dilimmea for
the website owner.
On one hand, he wants search engine traffic. On
the other hand, he wants an interesting and appealing website. The website
owner will ask "God, what can I do?"
Is it true that if you want
top search engine ranking, your website must be a boring ,full of text
website?
Probably No.
The following provides some
recommendation to rectify the situation:
1. Flash
Website
Search engines cannot "understand" flash but it does not
mean that you cannot use Flash design. To solve the problem, you can use
Flash header and put text under the flash header. An example can refer to
website of a rapid
prototyping company.
Nowadays, many flash has no real meaning
to visitors and is for decoration purpose only. In this case, you can make
a smaller flash header. If your flash header is trying to deliver a
message, you can make a larger flash header to draw attention.
2.
Interactive Scripts
You may want to add some interactive feature or
picture swapping function on your website via Javascript/VBScript and etc.
However, improper use of Javascript can hinder your website being indexed.
For example, a garment software vendor embraced all hyperlinks by
Javascript. As a consequence, search engines read their homepage only but
did not index all their inner pages.
To ensure Javascript does not
hinder search engine crawlers, I recommend you using external Javascript
technique. Additionally, all important hyperlinks should be presented by
basic HTML anchor tag.
3. Link Exchange Page
Some website
owners refuse to exchange links with other websites because they think a
link page makes their site very odd. How about making your link exchange
page in this way? First, write a useful article and then assemble the
links into the content. It makes the link page becomes useful for visitors
and the links become more natural as if it is part of your content. If a
link cannot be assembled into the content, it may mean that your content
is very poor or the link partners actually is not relevant to your
business. Why do you exchange links with them? Remember, search engines
only value relevant 2-way links.
4. Content Management
System
Website owners are keen to use content management system
(CMS) to update their website becuase it is more easy and faster for them
to update their websites.
However, many CMS generate webpages
dynamically. It is widely known that search engines have difficulty to
read or a tendency to ignore dynamically generated web pages.
I
will recommend you must spend time to find a good CMS or a good web host
providing CMS that can generate static webpages. Since Omega Plastics, a
rapid tooling company
starts to use this kind of CMS, all of your web pages can be indexed by
search engines. In the past, only 1 web page can be read by search
engines.
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